In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
In the last 35 years Steve has gained a huge range of experience in working in and with professional service firms.
After 10 years at the DTI, he joined Levy Gee Accountants as its Practice Manager before becoming the Joint Managing Partner, an Equity Partner and subsequently worked in the management team as the firm floated.
He has specialised in the last 15 years in providing business advice to a range of customers and has carried out over 1,000 business reviews on organisations of all shapes and sizes.
In 2006 he wrote a paper for a leading bank anticipating the challenges facing the profession and has now worked with over 300 firms from sole practitioners to top 50 firms.
He trains and lectures widely and has lectured for the SRA at its first COLP and COFA conference, The Law Society, R3 and for all the major UK Banks.
He now acts as a strategic consultant and roles include non-executive participation on law firms boards, providing assistance on proposed mergers (both for acquiring and acquired firms) and general business advice.