In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Simon solves your database headaches when you hear your law firm saying things like:
"We want to do CRM, but where do we start?"
"How do we combine all our lists and data into one?"
"We're fed up with our database not helping us do marketing better. Is it us, or it?"
"How do we get our database and emailing activities to comply with the looming GDPR?"
"We want to start regular emailings to clients and prospects, but don't have time. Can you do it?"
Simon has spent over 20 years using, managing and implementing CRM databases. He spent 18 years in professional services, at PwC and Pinsent Masons. He merged the CRM systems during the Price Waterhouse and Coopers & Lybrand merger, plus five Pinsent Mason mergers.
Simon now focuses on helping law firms find and implement the right CRM system for them, set up routines and processes to make the most of their investment, sort out their data so it can be used to spot opportunities and be used for effective email marketing, and getting lawyers on-board with CRM.
He won two national CRM industry awards whilst the Pinsent Masons' CRM Database Manager (a LEMA and an 'all industries CRM' award). He is Regional Director of the West Midlands branch of the PM Forum, a networking and training group specifically for marketing types in professional services. He has also been made a Fellow of the Institute of Direct and Digital Marketing for his experience in this field.