In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Having started her career in a law firm, Rachel joined LEAP Legal Software (in Australia). Rising through various roles, in 2016 she was made CEO of the division that became Zaliet.
Zaliet, previously known as the LEAP Websites team, has built thousands of websites for law firms around the world. Zaliet was formed in January 2017, but the team there has already operated for over eight years. Now as a separate entity from LEAP, Zaliet offers websites and legal marketing tools to all small law firms. In the UK alone Zaliet has already built over 100 law firm websites.
Zaliet includes website tools that help firms expand their reach and attract clients, such as social media integrations, client instruction forms, blogs, newsletters and more. Besides offering a variety of tools, they have partnered with several companies to allow firms to additional functionality such as online appointment booking.