In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Paul is a solicitor and senior risk management consultant.
After a period in general practice he moved into solicitors' professional indemnity, joining the Solicitors Indemnity Fund in 1991 as a claims handler. He joined Travelers in 2010 as a member of the Risk Management Team.
Like his colleague Charles Attwell, Paul works alongside underwriters, claim colleagues and others within Travelers, providing risk management guidance and information both internally and externally. His work with customers includes visits, presentations and discussions with law firms to address their risk exposures and report on claim trends.
There is growing demand to find better ways to manage and mitigate the ever-changing risks to law firms. The increasing amount of data analysis and other insights provided by Travelers is highly valued by firms.
See the Travelers website for topical articles from Paul and others on issues affecting law firms.