In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
As Sales & Marketing Director at Reflect Digital, Paul leads the marketing strategy and business development for the agency. He also uses his significant SEO expertise to increase brand visibility for clients within the legal industry.
Paul is experienced in generating quality leads and sales in order to maximise ROI on marketing spend. He uses open, honest communication and ‘plain speak’ to help law firms understand and optimise results from organic search and PPC campaigns. You can learn more about Paul here.
Reflect Digital are digital marketing and website specialists for the legal sector, designing and delivering effective yet affordable digital marketing solutions, which enhance engagement, attract sales and support business growth.
Key services include:
- Websites for law firms
- Search Engine Optimisation (SEO)
- Pay Per Click advertising
- Branding and design services
- Digital marketing and analytics training
Reflect Digital are a multi award winning agency, being recognised for success in the legal industry by winning Best Professional Services SEO campaign at the Drum Search Awards in 2016 and also being shortlisted again in 2017 for another law firm. Reflect Digital were also shortlisted for the Working in Partnership Award at the Solicitors Journal annual awards 2017 and were finalists in the Marketing Innovation category at the LegalEx Awards 2017 for the development of Scoop CMS, a website content management system developed for law firms.