Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you
How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results
Paul is UK Head of Professional Practices, SME Banking at Lloyds Bank — which looks after firms with annual turnover of up to £25 million.
His role is to ensure that the bank's professional practice customers receive the right level of service.
This means designing financial products that meet the needs of a changing professional landscape, delivered by specialist relationship managers.
Paul is responsible for maintaining the high level of legal sector knowledge among these specialists. He speaks and writes regularly on financial issues affecting the professions — and in particular the legal sector.