Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you
How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results
Paul has run his firm Clutton Cox since 1985. He is well known in the legal services marketing fraternity, having won website, content marketing and innovation awards for the law firm.
Clutton Cox specialises in conveyancing and has always been highly successful at driving leads from the internet. In fact for seven years Paul also ran a marketing consultancy, helping other law firms to achieve similar success.