In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Nigel Haddon is a Consultant working with Burcher Jennings, the UK's leading law firm pricing consultancy.
With more than eight years as the Managing Partner of regional law firm SAS Daniels LLP, Nigel comes to the role at Burcher Jennings with the kind of career context that makes him both invaluable and unique in his ability to understand the needs of his clients.
He has 30+ years' experience as a practicing solicitor - at five different law firms - and led SAS Daniels through four successful mergers and acquisitions.
Nigel held the position of Chair of the Law Management Section of the Law Society for three years. He is Editor of its Merger Toolkit and Joint Editor of its Guide to Business Development.
As well as his work as a pricing consultant with Burcher Jennings, Nigel is a consultant to the leadership of law firms, and offers an M&A service through Mosaic Legal.