In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Nicky Kriel is one of the UK's top social media influencers. She is an internationally recognised social media trainer, speaker and author. She has been featured in Huffington Post, Guardian and Daily Telegraph and is regularly interviewed as an authority in Social Media on radio, podcasts, webcasts and television.
She is passionate about inspiring and empowering law firms to use social media to grow. She uses her background in corporate marketing to help companies integrate social media into their own marketing and business strategies. As a Master NLP (Neuro-linguistic Practitioner) communication is her strength, teaching people to engage with the 'social' aspect of social networking: It's not about tools and technology, but about people and relationships. Jargon is kept to the minimum with the focus being on practical advice, top tips, and guidance.
She is the author of "Converting Conversations to Customers: The Essential Guide to Social Media Sales Success" and "How to Twitter for Business Success". She is a contributor to a Social Media Examiner and other magazines.
She offers small law firms online social media consultations, works with larger law firms to develop their social media strategy and offers CPD-certified Social Media Marketing Training.