Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you
How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results
Mary is an experienced marketeer who has been assisting professional services firms to raise their profiles and grow their businesses since the late 1980s.
Initially working with consulting networks The CharterGroup Partnership (accountants) and LawGroup UK (law firms), she moved in-house within the legal profession in 2002 as the first business development director of Buckles Solicitors.
She has been BD Director at the firm that is now Ashtons Legal since 2015.