In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Luan is an independent marketing practitioner, with 15 years' experience in business-to-business marketing across agency, client-side and consultancy roles. She offers an outsourced marketing resource and her principle expertise lies in social media and direct marketing. As well as working with law firms and other professional practices, Luan has worked with a wide range of blue-chip clients including the Royal Mail, Hilton and the University of Cambridge.
She is passionate about best practice and knowledge sharing and is the author of Relax! It's Only Social Media.
She is also the author of several e-learning courses including Social Media Marketing ROI for Lynda.com, LinkedIn's online education company. And Luan is the lead expert contributor on social media for www.marketingdonut.co.uk, the UK's leading website for marketing advice to small businesses.
Luan holds a number of industry ambassador roles and speaks regularly at events for the Chartered Institute of Marketing, Direct Marketing Association, IPSE and Enterprise Nation. She was named a Top Five Female Marketer by LinkedIn UK in 2015; she was one of the "42 under 42" brightest talents in the South West (Insider, 2015); and named one of the top 50 small business advisers to follow on Twitter (Enterprise Nation, 2014).
Luan is a trustee for the Communication, Advertising & Marketing (CAM) Education Foundation.