In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Kerry is co-founder and CEO of Black Letter Communications, the PR consultancy dedicated to the legal sector.
For over 22 years, Kerry has been working in PR. She started her career in a specialist professional services consultancy, before going onto to work in a number of large PR agencies, where she led accounts for clients such as Royal Mail, the Office of the Deputy Prime Minister and City & Guilds.
Kerry then moved in-house, holding senior positions at City University London, where she was Head of Communications & Events, the Department for Work and Pensions as Head of PR, and Lloyds TSB Foundations as Head of Information and Communications. She also holds the Chartered Institute of Public Relations Postgraduate Diploma.
Since co-founding Black Letter Communications in 2011, with leading legal journalist Neil Rose, Kerry has built a specialism in helping law firms and their clients develop media strategies in support of their cases. She has particular experience with inquests and high-profile cases in the High Court and the Supreme Court. Clients benefit from Kerry’s expansive media knowledge and praise Kerry for her ability to grasp key legal arguments and complete control when dealing with the media.