In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Karen co-owns Solve Legal, the full-service marketing agency dedicated to the legal sector.
Karen has over 20 years' experience in the legal, property and mortgage market. Starting her career at Birmingham Midshires, she has since worked in a number of senior management positions which include three leading Conveyancing Panel Management companies. In 2000 Karen co-founded legal panel management firm Easier2Move before selling to My Home Move in 2010, when she took up the role of Corporate Sales Director.
She founded her own consultancy in 2012, providing sales and marketing advice for legal firms across a range of channels including lender, estate agency, financial services and direct to consumer.
Karen has since brought together a team based on their individual specialisms who offer legal professionals the best marketing and PR services in the sector. This includes Editor Assist (editorial packs) and Today's Wills & Probate (industry news publication).