Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you
How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results
Judy joined Travelers UK in 2009. Her full job title is Head of Claim - Vice President, Claim Europe.
She has dual US/UK citizenship and is a qualified US attorney, having started out in private practice in the US.
Judy has over 27 years of legal experience in complex litigation and legal management. For the past 18 years, she has worked in the London Insurance Market.
See the Travelers website for topical articles from the Travelers team on issues affecting law firms.