In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Judy joined Travelers UK in 2009. Her full job title is Head of Claim - Vice President, Claim Europe.
She has dual US/UK citizenship and is a qualified US attorney, having started out in private practice in the US.
Judy has over 27 years of legal experience in complex litigation and legal management. For the past 18 years, she has worked in the London Insurance Market.
See the Travelers website for topical articles from the Travelers team on issues affecting law firms.