In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
John is a Partner at Kingston Smith, where he is Head of Professional Firms.
With almost 20 years of experience of working with professional firms and law firms in particular, he has extensive knowledge of partnership issues and is an expert on SRA Accounts Rules.
John is the author of Financial Management for Solicitors and the Solicitors Accounts Rules published by Butterworths Tolley, and regularly presents training courses, seminars and webinars on the Accounts Rules and partnership matters for clients and professional training providers.
See John's bio here.
As one of the leading firms specialising in advising law firms, Kingston Smith offer a comprehensive range of services to firms ranging from sole traders and medium sized LLPs and partnerships right up to a magic circle firm. See their full list of legal sector services.
Through its publication 'Professional Firms Insight', Kingston Smith regularly highlights the key business, accounting, personal finance, tax, HR and compliance developments that directly affect professional firms.
The firm has six offices, within and around the M25.