Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you
How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results
John Bell has been designing, building and running innovative marketing organizations for more than 20 years. The common thread in all of his work is applying the next innovation – data-driven performance marketing, account-based marketing, social selling, programmatic advertising and more – to deliver business outcomes – growth, retention, and customer value.
John leads the Enterprise Digital Marketing team at Travelers putting data-driven content, digital marketing and social engagement at the heart of marketing. His team works out of the Travelers Engagement Center, a data-enabled marketing environment driving insight and creativity.
John joined Travelers after 13 years at Ogilvy & Mather where he founded Social@Ogilvy, a global social and digital marketing practice. John drove digital and social strategy and programs for major brands including Ford, Nestlé, IBM, DuPont and more.
Prior to Ogilvy, John served as Creative Director at Discovery.com where he built 14 Web services for Discovery brands from Animal Planet to TLC. John graduated from the University of Pennsylvania and has taught graduate courses in digital marketing and communications at Johns Hopkins University.
See the Travelers website for topical articles on issues affecting law firms.