Practical advice on growing your law firm, from Travelers and other expert suppliers to law firms. Watch this new site grow.

Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account

How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads

How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want

Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls

PR

How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you 

How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results

This is a new section and only covers GDPR at the moment. More articles will follow.

This is a new section with seven articles at the moment. (Topics like finance and HR will have their own sections once we publish more articles on them.)

johnbell's picture
John Bell
VP enterprise digital marketing

John Bell has been designing, building and running innovative marketing organizations for more than 20 years. The common thread in all of his work is applying the next innovation – data-driven performance marketing, account-based marketing, social selling, programmatic advertising and more – to deliver business outcomes – growth, retention, and customer value.

John leads the Enterprise Digital Marketing team at Travelers putting data-driven content, digital marketing and social engagement at the heart of marketing. His team works out of the Travelers Engagement Center, a data-enabled marketing environment driving insight and creativity.

John joined Travelers after 13 years at Ogilvy & Mather where he founded Social@Ogilvy, a global social and digital marketing practice. John drove digital and social strategy and programs for major brands including Ford, Nestlé, IBM, DuPont and more.

Prior to Ogilvy, John served as Creative Director at Discovery.com where he built 14 Web services for Discovery brands from Animal Planet to TLC. John graduated from the University of Pennsylvania and has taught graduate courses in digital marketing and communications at Johns Hopkins University.

See the Travelers website for topical articles on issues affecting law firms.

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