In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Jim (or James) is currently on secondment to Travelers HQ in the US, where professional indemnity insurance is known as ‘E&O’ insurance (Errors and Omissions).
He is an expert in professional indemnity insurance for the UK legal sector.
Working with the Travelers in-house team of 20 solicitors, over many years, he has intimate knowledge of where the risks are greatest, how to minimise these risks, and how to price Travelers’ PI insurance products in a competitive market.
Like Paul Hudson, Jim has been involved in supporting the LawFirmAmbition website for law firms from the concept stage. Jim knows how difficult it is dispense faultless legal advice day after day while simultaneously finding the time to run the firm (or chamber). The smaller the firm, the greater the burden on just one or two people’s shoulders.
He hopes that this website will go some way to making life easier for law firms.
Jim’s full job title is 'E&O portfolio management lead at Travelers Bond & Specialty'.
See the Travelers website for topical articles on issues affecting law firms.