In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
James has led Vertical Leap’s PPC team since early 2012. He has a wealth of experience, having managed PPC campaigns across all markets and platforms for more than 10 years.
An ecommerce specialist, he loves the data driven nature of PPC. After achieving a BEng degree in Mechanical Engineering at university, he applied his strong problem-solving and mathematical skillset to paid advertising, where he analyses and optimises the complexities of click and conversion data.
James quickly identifies and solves the hurdles surrounding any PPC campaign to ensure quick wins, successful results and ongoing ROI.
Vertical Leap was founded as an SEO agency in Portsmouth in 2001. It gradually added specialist teams to offer PPC, content marketing, social,PR and design, and now has over 50 employees and a second office in London. The focus on data and results and the principle of giving clients complete visibility of their campaigns remains at the heart of the company’s values.