Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you
How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results
Ian is a specialist in digital marketing and ecommerce.
He was part of the team that delivered the end-to-end e-commerce capability for MORE TH>N, before going on to develop the e-commerce and digital transformation for the parent company RSA Insurance, where he rose to the position of Head of Digital, Global.
Ian then led the digital transformation at esure Group, the FTSE 250 insurer founded by Peter Wood (who had previously founded Direct Line).
At Travelers, Ian has the exciting role of developing all things ‘digital’ for Travelers International. This includes developing the propositions for the legal sector, for small firms in particular. He is very confident that he can make buying and using insurance a lot easier for law firms.
See the Travelers website for topical articles on issues affecting law firms.