In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Ian is a specialist in digital marketing and ecommerce.
He was part of the team that delivered the end-to-end e-commerce capability for MORE TH>N, before going on to develop the e-commerce and digital transformation for the parent company RSA Insurance, where he rose to the position of Head of Digital, Global.
Ian then led the digital transformation at esure Group, the FTSE 250 insurer founded by Peter Wood (who had previously founded Direct Line).
At Travelers, Ian has the exciting role of developing all things ‘digital’ for Travelers International. This includes developing the propositions for the legal sector, for small firms in particular. He is very confident that he can make buying and using insurance a lot easier for law firms.
See the Travelers website for topical articles on issues affecting law firms.