Practical advice on growing your law firm, from Travelers and other expert suppliers to law firms. Watch this new site grow.

In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted

How to win new clients, make the most of existing relationships, encourage referrals and generate new leads

How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want

Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls

How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results

How to protect your law firm from cyber attacks. What steps to take if your systems are hacked

How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow

This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow

This section covers succession, specialisation, mergers, selling a law firm, recruitment and talent retention, becoming a partner, and business structure

douglasmcpherson's picture
Douglas McPherson
Business development consultant
07786 540191

Doug has worked with professional services firms for over 20 years. Having been head of sales and marketing for Intellectual Property Publishing, then commercial director of Lloyds of London’s Marine Intelligence Unit, he joined Bernard Savage at Size 10½ Boots.
 
Size 10½ Boots is a business development agency that works solely with professional services firms: law firms, patent and trade mark attorneys, barristers chambers, and accountancy practices. It provides consultancy and tactical support in strategic marketing; and training and personal coaching in sales and marketing skills for professionals at all levels.
 
 
He specialises in building, training and organising teams to really engage with their prospective clients and sell themselves and their services in the way that's most effective in the ever-changing market. He does this by developing a more commercial (and more straightforward) approach to marketing and business development.
 

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