In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Having joined Moneypenny's sales team in 2017, Claire is no stranger to the legal sector and the world of business development. She qualified as a solicitor before moving into the exciting world of business development specialising in the legal sector.
Claire headed up Connect2Law, the UKs largest referral and support network for law firms, before moving to join the national legal brand QualitySolicitors.
Legal is Moneypenny's largest sector with specialist receptionists now handling more than two million calls a year for around 900 law firms of all shapes and sizes – supporting their reception function either on an overflow or fully outsourced basis.
Claire is passionate about working with individual firms to provide them with tailored solutions – living and breathing the industry and well known as a regular attendee and speaker at events.