In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Chris owns Lawyer Checker, an online service providing market-leading risk management solutions to the conveyancing sector.
Chris is a solicitor with extensive knowledge of the changing dynamics in the sector. He has previously worked as the legal services director at a large panel management business for over 10 years. Throughout his career, he has gained vast experience within niche areas of law and is recognised by many as an established industry leader.
Lawyer Checker was founded by Chris in 2011, with an aim to provide comprehensive fraud protection for conveyancers and their clients. It is a well established, award-winning business that has become an integral part of conveyancing.