In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Becky Simms is the founder and managing director of multi award winning creative marketing agency Reflect Digital – which she set up from her flat aged just 24. Six years later, the agency now delivers market-leading solutions and campaigns covering everything from web design to search engine optimisation. At the heart of everything Reflect Digital do is a need to understand results for their clients to ensure return on investment is delivered.
In 2016 Becky was runner up Digital Leader at the Wirehive100 awards.
From day one the plan was to focus on law firms with a desire to educate firms on the digital opportunities available. Working with law firms of all sizes, Becky is passionate about understanding the firms core objectives and ensuring these match up with the marketing strategy.
Reflect Digital work with a number of law firms and in 2017 were shortlisted for the Working in Partnership award at the Solicitors Journal annual awards. Reflect Digital have also been shortlisted and have won awards for their work with law firms in the search arena. In 2016 Reflect Digital won the best professional services SEO awards at the Drum Search Awards for their campaign with a personal injury firm.