Practical advice on growing your law firm, from Travelers and other expert suppliers to law firms. Watch this new site grow.

In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted

How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads

How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want

Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls

How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results

How to protect your law firm from cyber attacks. What steps to take if your systems are hacked

How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.

This is a new section and only covers GDPR at the moment. More articles will follow.

So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.

How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads

There are several main ways to win clients. Read this article before deciding which activities to focus on
How to turn new enquiries into fee-paying clients: from handling the initial call to completing client intake
How to stay in touch with key contacts and build relationships. Contact plans, CRM, GDPR compliance, and the importance of sharing contacts
How to approach networking as a lawyer. The best opportunities to make new contacts and how even the shy lawyer can network effectively, by networking author and trainer Will Kintish
How to get testimonials for your law firm that will help you win new clients – ten quick tips for getting the testimonials you want

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