Practical advice on growing your law firm, from Travelers and other expert suppliers to law firms. Watch this new site grow.

Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account

How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads

How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want

Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls


How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you 

How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results

This is a new section and only covers GDPR at the moment. More articles will follow.

This is a new section and only covers ‘Choosing your law firm’s business structure’ at the moment. More articles will follow.

Meet our experts

We have pulled together a large team of specialist experts to collaborate on the LawFirmAmbition website, most of whom are already well known to law firms. While Travelers cannot endorse any particular supplier, we hope that this section of the website makes it easier for you to find experts who match what you are looking for. The content also has insights from some outstanding individuals in law firms. Click on a name to read a summary biography.


Karen Babington

Managing director
Solve Legal

Jon Baker

Author and speaker
The Excedia Group

Steve Billot

Strategic consultant
Symphony Legal

Sue Bramall

Managing director
Berners Marketing

Michelle Chun-Hoon

Marketing executive

Jonathan Coyle

Head of marketing
Solve Legal

Chris Davidson

Business development director
Moore Legal Technology

Melissa Davis

Managing director
MD Communications

Rich Dibbins

Digital strategy consultant
Conscious Solutions

Kerry Dye

Head of SEO
Vertical Leap

Sally Dyson

Coach and trainer
Firm Sense

James Faulkner

Head of PPC
Vertical Leap

Nigel Haddon

Burcher Jennings

Adrienne Halladay

Marketing consultant
Symphony Legal Consulting

Andy Harris

Associate partner
Hazlewoods Legal Team

Chris Harris

Managing director
Solve Legal

Kerry Jack

Black Letter Comms

Orlagh Kelly

Barrister, trainer, consultant

Dave Kerr

Client relationship director
Moore Legal Technology

Will Kintish

Author and trainer
Kintish Networking Skills

Nicky Kriel

Social media author and consultant

Rory MccGwire

Atom Content Marketing

Simon McNidder

CRM database consultant
Database First Aid

Jason Mitchell

PKF Francis Clark

Andy Poole

Legal sector partner
Armstrong Watson

Trevor Sather

WordPress consultant
Square Eye Ltd

Gus Sellitto

Managing director
Byfield Consultancy

Becky Simms

Managing director
Reflect Digital

Paul Simms

Sales and marketing director
Reflect Digital

Claire Smith

Head of business development

John Staniforth

Kingston Smith

Rachel Tombs

Marketing consultant

Heather Townsend

Author and speaker
The Excedia Group

Gavin Ward

Operations director
Moore Legal Technology

Luan Wise

Marketing author and consultant
Luan Wise

Travelers team

Charles Attwell

Risk management consultant

Aoibheann Baskiran

UK small business general manager

John Bell

VP enterprise digital marketing

Jon Davies

Vice president

Ian Gandy

Head of digital

Paul Hudson

Marketing director Europe

Jim Jack

Head of professional indemnity

Wayne Smart

Head of Marketing

Law firms — non-lawyers

Sarah Boustouller

Head of marketing and partner (non-solicitor)

Joanne Campbell

Business development manager

Neil Lloyd

Sales director
FBC Manby Bowdler

Mary Porch

Business development director
Ashtons Legal

Hannah Westropp

Business development manager
Marks & Clerk

Law firms — lawyers

Ed Boal

Head of digital media and technology
Gregg Latchams

James Boyle

Taylor Vinters

Paul Hajek

Clutton Cox

Brian Inkster

Inksters Solicitors

Fiona Martin

Founding director
Martin Searle Solicitors

Clive Rich

Founder, author, barrister

Bruce Roxburgh

Roxburgh Milkins

Peter Stafford

Managing director
Cartmell Shepherd

Ed Turner

Managing partner
Taylor Vinters

Stephen Ward

Managing director

Bill Willcocks

Managing partner

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